The Art Market
Introduction: The Paradox of Selling Artwork
Expressing Oneself
Pleasing the Customers
Plattner’s High Art Down Home
Who decides an artist’s worth?
The Artist
The Customer
Characterizing American Artists
Norman Rockwell
Jackson Pollock
Andy Warhol
Common Denominators
Training
Exhibits
Fame
Customer Insights
Wypijewski’s Painting by Numbers
Market Research
“Cumulative Advantage” article by Duncan J. Watts
The Art Market Today
Popular New Artists
Popular New Artwork
Gallery Atmosphere/Showcase Methodology
Conclusion: My Plan
Becoming an Artist
Using Marketing Skills
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1 comment:
Trey - I think this is going to be very interesting. Just be sure that you have a strong customer insights/experiences perspective throughout your paper. I see some obvious points in there - so just be sure you are able to keep that focus (and make it obvious for me) as you keep writing.
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